Led the redesign of the Innovolt corporate website to coincide with the company rebranding. The site was created using a totally new CMS to allow for easy updates, and utilized a responsive layout for optimal viewing on any device.
The purpose of this video was to serve as a guided tour of RedPrairie’s new solution footprint for customers and prospects. The video was used to open the annual user conference and was customized for a 130-foot wide by 15-foot tall curved screen, which provided the audience an extraordinary iMax-style experience.
An integrated, multi-touch B2B campaign that included 3-D direct mail, Personalized URLs (PURLs), email, and outbound calling.
The first touch was a thin 8.5 x 11 box that contained a bright green cape with the Innovolt logo on it and the introduction of the Power Avenger character. The messaging highlighted the benefits of the Innovolt solution and drove people to visit their PURL. The PURL site opened to a comic book theme and was animated to show recipients how and why they should become a Power Avenger to improve the reliability of their slot machines.
The results were outstanding with an 18% response rate (additionally 71% of those took action).
Incorporating a new Commerce in Motion theme necessitated a complete redesign of the RedPrairie.com homepage. In addition to creating the main page, other key elements of the site were also significantly updated to include the new theme, rollout of a new navigation structure and integrated content from acquired companies.
(RedPrairie was acquired by JDA in January of 2013)
Using a combination of live action and animation, this unique video was developed to promote RedPrairie products that show retailers how to create exceptional customer experiences within their brick and mortar stores to combat showrooming, aka the “Amazon Effect.”
Complete redesign of the Kiddos’ Clubhouse website incorporating a responsive layout that will automatically adjust the view based on the device you are using.
To put some emphasis on the work that they do at Kiddos’ Clubhouse I incorporated colorful, full-screen imagery to help visually tell their story.
Utilizing parallax scrolling also gives the site some added energy and pop.
Highly targeted, personalized direct mail campaign utilizing three-dimensional direct mail and a pURL website. Results were an 8% response rate and a 91% conversion rate.
This video was created to easily explain the importance of having Traceability in your supply chain and the dangers involved if you aren't ready to react quickly in the event of a recall.
Developed and implemented a complete new look and feel for the company’s Sharepoint intranet site with the goal of making it easier for employees to access company information. The result was a portal where personnel could easily find out the latest company news and access information to help them achieve success.
Established a global look and feel for the 2012 RedShift Conference. This style was replicated across all event materials, signage, website, etc. for RedShift events held in the US, EMEA, APAC and LATAM regions.
This interactive direct mail promotion highlighted the success of revitalization efforts in local public housing neighborhoods. My goal was to create a visual connection between the recipient and the project, encouraging them to “Think Big” about how they could get involved and help continue the resurgence in these communities.
This eye-catching, three-dimensional direct mailer was created to promote Radiant Systems’ annual FOCUS conference in San Juan, Puerto Rico. It replaced the usual save-the-date postcard that so often gets buried under piles of office mail.
To help give the Clubhouse Foundation a more polished and professional look, I initiated a complete redesign of the Foundation’s marketing materials and website. This helped to improve Kiddos’ fundraising efforts by allowing it to better target larger corporations for donations and/or sponsorships.
Leading up to the FOCUS conference, I decided to turn the traditional event invitation upside down…literally. This seven-inch square, perfect bound book served two purposes. One side contained everything attendees needed to know about the conference, while the flipside provided non-conference entertainment ideas and points of interest in Puerto Vallarta, Mexico.
This video takes the white board technique to a whole new level by incorporating three-dimensional objects that helped turn a complicated story into an easy to digest and visually appealing narrative.
This oversized, hardbound book with dust cover was initially created as an eBook to help promote RedPrairie’s Commerce in Motion theme in the marketplace. Turning the original eBook into a colorful, appealing tome generated excitement at a large retail conference and proved to be a popular leave-behind for RedPrairie’s sales team.
This video takes a fun and fast-paced approach to explain the benefits of Manhattans Unified Forecasting Method™ and how it can eliminate customers’ business challenges.