An integrated, multi-touch B2B campaign that included 3-D direct mail, Personalized URLs (PURLs), email, and outbound calling.
The first touch was a thin 8.5 x 11 box that contained a bright green cape with the Innovolt logo on it and the introduction of the Power Avenger character. The messaging highlighted the benefits of the Innovolt solution and drove people to visit their PURL. The PURL site opened to a comic book theme and was animated to show recipients how and why they should become a Power Avenger to improve the reliability of their slot machines.
The results were outstanding with an 18% response rate (additionally 71% of those took action).